The Marketing and Engagement Lead will generate brand awareness of Blackburn & Darwen Youth Zones services. They will take ownership and oversight of day-to-day content creation (narrative, photos, infographics and videos) aligned to a more strategic approach. Promoting the Youth Zone to key local, regional and national audiences, maximising opportunities to raise our profile and increase our reach. Managing all platforms and channels will provide an opportunity to explore ways to increase brand awareness through an engaged community and measure impact. Ensuring all forms of communication are connected and aligned with core messages and brand values.
The successful candidate will use analytics to monitor and improve the effectiveness and reach our online presence. They will develop, deliver and evaluate strategies to recruit and retain members.
Regularly analysing membership data, including system trends and stakeholder feedback, and presenting reports to the management team around current membership trends.
We are committed to the safeguarding of young people. In accordance with our Child Protection & Safeguarding procedures, this position requires an enhanced DBS check.