UFC and OnSide expand partnership with launch of new mental health programme in Wirral

We teamed up with the UFC to launch a new mental health wellbeing programme at The Hive, Wirral Youth Zone. The programme will provide weekly talks for young men and women. Led by expert instructors, the sessions are designed to build confidence, coordination and mental resilience in a safe and supportive environment.

The project is an extension of our existing partnership with UFC, which launched in 2021 with the mission of creating a positive environment for young people through martial-arts and mentoring focussed programmes at Legacy, Croydon Youth Zone, The Way, Woverhampton Youth Zone and Wigan Youth Zone.

A launch event took place at The Hive, Wirral Youth Zone with UFC lightweight star Paddy “The Baddy” Pimblett in attendance as an official ambassador the programme. Paddy is widely recognised for his mental health advocacy and charity efforts. In 2022, he launched The Baddy Foundation to tackle food insecurity and challenge stigma around men’s mental health, beginning with local initiatives in Liverpool before expanding nationally.

Discussing the partnership Paddy said: “Growing up in Liverpool shaped who I am today, and it means a lot to now represent my city on the biggest stage in the UFC. Back then, I didn’t always think a career like this was possible, but martial arts opened doors I never expected. That’s why I’m proud to support this programme, it gives young people in Wirral the chance to find something they’re passionate about, build confidence, and see that their goals really are within reach.”

Jamie Masraff, CEO at OnSide added: “Through OnSide’s partnership with UFC, young people at three of our Youth Zones are already benefiting from high-quality martial arts sessions. We’re delighted to now be extending our partnership at The Hive in a new way – focusing on wellbeing support groups that reflect UFC’s commitment to supporting young people’s mental health. These sessions will provide young people with the space to talk openly, build confidence, strengthen their resilience and feel a real sense of belonging.

Expanding this programme to Wirral is an important step. UFC’s commitment to investing in young people and local communities shines through this partnership, and having Paddy Pimblett involved as ambassador reflects that dedication. We’re proud to be working with UFC to reach even more young people, helping them to thrive.”